Social Media Influencers

Advertisers from all industries are collaborating with social media influencers to strengthen their brands. This is proving to be a successful digital marketing strategy because consumers trust other consumers more than companies advertising products. Expect more companies to use influencers to drive sales in 2023 and beyond.

Influencer marketing is expanding at a faster rate than social media marketing.

Smart shoppers gather information and pay attention to professional advice from individuals they trust before making a purchase.

We’re already seeing success with various social channels posting information about expert reviews/community and interactive videos.

In 2023, brands will profit from the following:

forming a community of knowledgeable influencers.

delivering the most insightful and helpful information in an engaging style.

Different KPIs, such engagement and clicks, are aligned to measure success.

Expect to see fewer celebrities promoting products, as consumers have grown tired of their endorsements. Instead, influencers with a closer relationship to the product are becoming more popular. One great example is make-up artist James Charles, who has become a celebrity but also has cosmetics expertise, and whom Cover Girl has enlisted for promotional purposes.